Our Objectives

Indycult a company dedicated towards protecting mother Earth in a unique way by reducing the use of paper from our society, trying to explain the importance of the paper. 

Making all the products from the old newspaper, the same newspaper which we use to through away once we read.

also with this platform, we are supporting and providing a source of income to differently abled people of the society.

Join us and be the voice of our craftsman and idea.

Our Ideas and MissionOur Idea and Mission


Indycult – Reuse+Craft+Present

Indycult is a platform for presenting the creativity of artist on the piece rough newspaper as a base.

The idea came into picture on one day when I saw the uses of newspaper in home, As we know that, for printing a sheets of newspaper, whole lot of process takes place from cutting the trees, sampling, extracting pulp, deinking the raw material to paper printing mill, and what we do at the end of the day throw the paper to dustbin.

Are we treating it in a right way? What you think. Maybe I’m not sure that what thought the process is taking in your brain right now, but I guess now you would be thinking in the same way, what I was the thing that day. So if we both think the same way then we belong to the same bunch of people who think in the same way.


Enabling and giving a platform to artists and craftsman to come and showcase the products by reusing and channelising the old to new and reduce paper use.

About UsFounder and Team


My name is Ashutosh Rukhaiyar, I am a graduate in Bachelor of Engineering and Master in Business Administration, with corporate experience of 4 years,

Always wanted to do something for the society so started Indycult in the summer of  2018 where I started making unique art pieces by using newspaper and start making Home Decor Art Pieces by recycling waste paper as a paper Mache art pieces.

Apart from recycling paper, I use to plant a tree for everyone who use to buy my art pieces by doing this I am trying to give a solution towards saving the mother earth from deforestation.

I am responsible for the company’s services, products, programs and develop strategic initiatives. pursuing the hobby with the goal to reduce the carbon footprint and make our mother earth greener.

Ashutosh Rukhaiyar